SOCIAL MEDIA | ILLUSTRATION | CAMPAIGN STRATEGY

Creating multi-channel campaigns for healthy childhood development with a cross-functional team.


I led concepting, art direction, and creative design for TV, digital, OOH, and more. The work educated parents about the lifelong impact of toxic stress during children’s earliest years and reinforced First Five’s leadership in child health advocacy.

    • MUSE Award Silver Winner

    • Hermes Creative Award Winner

    • $67 million dollar multimedia campaign across TV, radio, print, digital, and OOH channels

    • Amplified reach to parents and caregivers through accessible, multilingual, and culturally relevant communications.

    • Tanja Steigelmier (ECD)

    • Nick Callan (Designer, Art Director)

    • Pamela Jo Buchwald (Principal Strategist)

    • Devon Bauer (Lead Copywriter)

    • Sontuyen Huynh (Illustrator)

    • Vicky Hung (Project Manager)

    • and more!

15-SECOND AD SPOT

What is Toxic Stress?

Primary Role: Creative Strategist

15-second ad communicating the risks of toxic stress to children’s growth and development, encouraging parents to visit First 5 California for resources.

30-SECOND AD SPOT

What Can Toxic Stress Do?

Primary Role: Art Direction + Creative Strategist

30-second TV spot raising parental awareness of toxic stress and its impact on early childhood development.

Adventures of
Roar the Dragon

Primary Role: Art Direction

Bilingual coloring book teaching children to identify and release big feelings through Roar the Dragon navigating everyday stresses.