SOCIAL MEDIA | ILLUSTRATION | CAMPAIGN STRATEGYCreating multi-channel campaigns for healthy childhood development with a cross-functional team.
I led concepting, art direction, and creative design for TV, digital, OOH, and more. The work educated parents about the lifelong impact of toxic stress during children’s earliest years and reinforced First Five’s leadership in child health advocacy.
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MUSE Award Silver Winner
Hermes Creative Award Winner
$67 million dollar multimedia campaign across TV, radio, print, digital, and OOH channels
Amplified reach to parents and caregivers through accessible, multilingual, and culturally relevant communications.
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Tanja Steigelmier (ECD)
Nick Callan (Designer, Art Director)
Pamela Jo Buchwald (Principal Strategist)
Devon Bauer (Lead Copywriter)
Sontuyen Huynh (Illustrator)
Vicky Hung (Project Manager)
and more!
15-SECOND AD SPOTWhat is Toxic Stress?
Primary Role: Creative Strategist
15-second ad communicating the risks of toxic stress to children’s growth and development, encouraging parents to visit First 5 California for resources.
30-SECOND AD SPOTWhat Can Toxic Stress Do?
Primary Role: Art Direction + Creative Strategist
30-second TV spot raising parental awareness of toxic stress and its impact on early childhood development.
Adventures of
Roar the Dragon
Primary Role: Art Direction
Bilingual coloring book teaching children to identify and release big feelings through Roar the Dragon navigating everyday stresses.