SOCIAL MEDIA | ILLUSTRATION | CAMPAIGN STRATEGY

Designing a premier CX activation to showcase Slalom’s partnership
with the Chicago Cubs and technology capabilities.

I led concepting, art direction, and co-branding for an immersive Wrigley Field event where executives and partners experienced the full pro baseball journey—stepping up to the plate, taking the mound, running the bases, and capturing performance metrics that were transformed into personalized baseball cards. The experience demonstrated Slalom’s expertise in creating engaging, data-driven CX activations and positioned the company to extend similar experiences across future client initiatives.

    • Successful multi-year event with over 600 Chicago Cubs Premier attendees.

    • Video series leveraging Cubs batting experience as a CX marketing campaign for Slalom Consulting.

    • Kate Hertler

    • Ashley DeLoach

    • Crystal Hernandez

    • Carson Koppin

    • Radhika Raman

ART DIRECTION

Maintain the integrity of the Cubs visual identity while adding subtle Slalom branding elements into final deliverables.

PRINT

Event Booklet

WAYfINDING

Directional Signage

Expanding an event into a CX campaign

Building on the success of the Cubs fan experience, my team transformed the event into a multi-series customer experience campaign.

By extending the energy of the activation into an organic marketing journey—with shareable content, personalized follow-ups, and data-driven storytelling we created a campaign that deepened engagement and demonstrated how live experiences can evolve into lasting customer connections.

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