SOCIAL MEDIA | ILLUSTRATION | CAMPAIGN STRATEGYBreastfeeding Awareness Month is TLN’s Super Bowl.
To mark the occasion, we built a campaign that tapped into the energy of the Olympic season and featured keynote speaker Allyson Felix, one of the most decorated Olympians of all time. The effort spanned social content, blogs, paid media, thought leadership, and PR—designed to inform, educate, and inspire TLN’s core audiences: patients, lactation consultants, and employers. The campaign drove record engagement—6M+ impressions, 3,300+ new followers, and a 12% lift in LinkedIn engagement—while reinforcing TLN’s position as a leader in lactation care.
-
6M+ total impressions
3,300+ new social media followers
12% increased engagement rate on LinkedIn
-
Alex Fritsch (Social Media Manager)
Lexsy Lutgert (Social Media Coordinator)
Instagram Posts
Our goal was to use social media paid and organic posts to inform, educate, and inspire TLN’s core audiences—patients, lactation consultants, and employers—while further establishing TLN as a leader in the lactation care space.
IBCLC Referral Assets
As part of the campaign, I developed a suite of branded assets for IBCLCs to boost their visibility and make client booking easier. The toolkit included custom social media templates and printable materials, helping providers guide new parents toward insurance-covered consultations through The Lactation Network.
